Privacy Policy
Effective date: July 10, 2026 · Last updated: July 10, 2026
The short version
What happens to my photos?
Your reference body photo, the outfit images you add, and the try-on results are stored securely in Cloudflare R2 storage and kept until you delete them or delete your account. We use them to create your try-on previews — nothing else.
Are my photos used to train AI?
No. To generate a result, your photos are sent to OpenAI's API only to produce that image. We do not use your photos to train AI models, and OpenAI does not use data submitted through its API to train its models.
Who can see my photos?
Your photos are used only to create your own try-ons and are never shown to other Stylra users — there is no public feed. We don't sell, rent, or share your photos with advertisers.
Can I delete everything?
Yes. You can delete your account from inside the app, which removes your photos and personal information. See our Data Deletion page for exactly what happens.
Stylra ("we", "us") is operated by ADHD Studio Limited. This Privacy Policy explains what data we collect, why we collect it, and your rights. Stylra is an AI outfit generator: you upload a full-body photo and an outfit image, and the Service generates a photorealistic preview of you wearing that outfit.
1. What We Collect
Account & Profile
- Email address (via sign-in provider)
- Display name
- Firebase user ID
- Subscription status
Photos & Try-Ons
- Your reference body photo(s)
- Outfit / garment images you upload
- Generated try-on images
- Metadata (upload time, generation status)
Usage & Diagnostics
- App interactions (screens viewed, features used)
- Crash logs and performance data
- Device model, OS version, app version
- IP address (transient)
- Advertising identifier (IDFA) — only if you allow tracking via iOS ATT
Purchases
- Apple transaction identifiers (via RevenueCat)
- Subscription events (start, renewal, cancellation)
2. How We Use Your Data
- Generate your virtual try-ons
- Deliver push notifications when your try-on is ready
- Provide and support the app's features
- Measure product performance and improve the app
- Measure marketing campaign performance (only with your ATT consent)
- Detect abuse and enforce our Terms
3. Third-Party Services
We use the following third parties to operate Stylra. Each has its own privacy practices governed by their policies:
| Service | Purpose | Data shared |
|---|---|---|
| Firebase (Google LLC) | Authentication, push notifications | User ID, email, device token |
| Google Sign-In | Sign-in with Google | OAuth token, email, name |
| Meta Platforms (Facebook) | Sign-in with Facebook | OAuth token, name |
| RevenueCat, Inc. | Subscription management | User ID, purchase events |
| AppsFlyer, Inc. | Marketing attribution and analytics | Anonymous device ID, install/session events, IDFA (with ATT consent only) |
| OpenAI, L.L.C. | AI image generation for try-ons | Your reference photo and outfit image |
| Cloudflare, Inc. | Encrypted storage of photos and try-ons | Uploaded and generated images |
Links to each provider's privacy policy:
- Firebase / Google: https://policies.google.com/privacy
- RevenueCat: https://www.revenuecat.com/privacy
- AppsFlyer: https://www.appsflyer.com/legal/services-privacy-policy/
- Meta: https://www.facebook.com/privacy/policy/
- OpenAI: https://openai.com/policies/privacy-policy
- Cloudflare: https://www.cloudflare.com/privacypolicy/
4. How Your Photos Are Handled
Your reference photo and outfit images are treated as sensitive personal data:
- Uploaded over HTTPS and encrypted at rest in Cloudflare R2 storage
- Transmitted to OpenAI's API solely to generate your requested try-on
- Not used to train any AI model (OpenAI does not use API-submitted data for training by default)
- Retained on OpenAI's servers per their API policy (up to 30 days for abuse monitoring, then deleted)
- Retained on Cloudflare R2 as long as your account exists, and deleted within 30 days of account deletion
Stylra has no public feed. Your photos and try-ons are never shown to other users. We do not sell, rent, or share your photos with advertisers.
5. App Tracking Transparency (iOS)
When you first use Stylra, iOS will ask permission to track your activity across apps and websites owned by other companies. If you allow, we share an advertising identifier (IDFA) with AppsFlyer to measure our marketing campaigns. If you decline, Stylra still works fully — we simply cannot measure campaign performance for you individually.
You can change your choice anytime in iOS Settings → Privacy & Security → Tracking.
6. Data Retention
- Account data, photos, and try-ons: kept while your account is active
- Analytics events: kept up to 24 months, then aggregated or deleted
- Crash logs: kept up to 90 days
- Deleted-account data: purged from primary storage within 30 days; backups purged within 90 days
7. Your Rights
You can:
- Access your data: request a copy by emailing privacy@stylra.app
- Correct your data: edit your profile in-app or contact us
- Delete your data: use Settings → Account → Delete Account in-app, or email privacy@stylra.app
- Object to processing or withdraw consent at any time
If you are in the EU, UK, or California, you have additional rights under GDPR, UK GDPR, and CCPA. Contact us to exercise them.
8. Children's Privacy
Stylra is not directed to children under 16 and we do not knowingly collect data from them. If you believe a child has provided us data, contact privacy@stylra.app and we will delete it.
9. International Transfers
Stylra is operated from Vietnam. Your data may be processed in the United States (OpenAI, RevenueCat, Firebase), the European Union (Cloudflare edge), and other countries where our providers operate. We rely on Standard Contractual Clauses and equivalent safeguards where required.
10. Security
We use industry-standard measures to protect your data:
- TLS/HTTPS for all data in transit
- Encryption at rest for photos in Cloudflare R2
- Authenticated access to backend services
- Regular security reviews
No system is 100% secure. If we detect a breach affecting your data, we will notify you promptly as required by law.
11. Changes to This Policy
We may update this policy. Material changes will be announced in-app or by email. The "Effective date" at the top always reflects the current version.
12. Contact
- ADHD Studio Limited
- Email: privacy@stylra.app
- Support: support@stylra.app